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Finally! A Shopping Guide for Healthy People

Find PUFA-Free Products and MORE

What are the health differences between pasture eggs and conventional? Just one of the many questions answered in the new book Rich Food, Poor Food.

If you take one book to the grocery store (aside from Food Rules, of course), Rich Food, Poor Food should be your new shopping buddy.

Who takes books to the grocery store, you ask?

The smart grocery buyer has had to learn more and more about the various hidden dangers lurking in innocent-appearing foods, from vegetable oils to fake flavorings to toxins that don’t even get disclosed. Yes it’s kind of crazy that you now need a book to guide you through the grocery store like it’s some kind of foreign country. But rather than curse the darkness, the Caltons cast light. Their indispensable source of information not only succinctly summarizes common points of confusion my patients face when changing their diets, it is also sure to educate even the savviest shopper.

But we already know shopping organic is healthy, right?

Rich Food, Poor Food offers much more than reasons to go organic. In chapter three, the Caltons present the best guide I’ve seen to hidden dangers. A variety of legal loopholes let manufacturers slip a variety of chemicals into their products without disclosure. Without a food science degree or time to do detective work, you would not know if you were exposing yourself to these label-exempt toxins.

A shopping guide that educates, entertains, and empowers!

For example, did you know that Gatorade, the world’s most popular sports drink, contains brominated vegetable oil, a flame retardant and known neurotoxin? If you, or anyone you shop for, have athletic aspirations, keep in mind the brominated vegetable oils can impair coordination and therefore have no place in the serious athlete’s diet.

This book delivers on its promise to help you shop smart and save time and is laid out in a very user-friendly scheme.

Eat this, Not That!

The bulk of the book consists of ten chapters offering an aisle-by-aisle guide to the best brands and the worst, and best choices within brands. Peanut butter, ketchup, rice, beans, lamb, cheese—which brands to buy, how best to prepare, even whether you should chose chicken with skin on or skin off.

It’s as if they’ve been sitting in my office listening to questions my patients ask.

The produce chapter offers a list of those foods that, if your budget is limited, you gain little by choosing organic. Next to that is another list of those foods most likely to be saturated in petrochemicals unless you get the organic versions. Another chapter I will be referring to often is the condiment chapter, which has recipes as well as—finally!—a brand of mayo that is vegetable oil free. (Wilderness Family Naturals Organic Mayonaise).

Too few diet books have emphasized anything other than what food manufacturers want us to pay attention to. The Caltons Rich Food, Poor Food helps us to focus on two things that I find matter most: That foods are grown in healthy soil and then processed in ways that protect or even enhance the nutrient content.

Of course, if you are the kind of person who reads book reviews like this, you probably already avoid most of the products likely to contain the worst of the worst, banned-in-other-countries ingredients. But the people you care about may not. This book is colorful and appealing enough, and simple in concept enough, to make a great gift for that person in your life who you think really needs it!

Dr. Cate

With over two decades of clinical experience and expertise in genetic and biochemical research, Dr. Cate can help you to reverse metabolic disease and reshape your body.

This Post Has 6 Comments

  1. HI Dr. Cate! I met you last yr in NH, I am an “outside the box” RD who loves your books, follows your recommendations for eating and have felt wonderful overall. I continuously recommend your books to my patients as well as the new “Rich Food Poor Food”. What a GREAT resource! I really think you need to find a way to get yourself on national TV to spread the word! Thanks for all of your help! Lisa

  2. The Caltons don’t have a non-food section. Maybe you can make the suggestion!

    Eating these fats is worse because they have been heated usually twice (refining processes then cooking processes) and they will be absorbed completely into the body. Those we put on our skin have probably been heated less and are unlikely be absorbed in measurable quantities.

  3. Because of your book, I no longer buy any canola/sunflower/safflower oils or foods that contain them. Sounds like this book probably has similar recommendations when navigating food aisles. But my question is, if, say, a body lotion or a soap contains sunflower oil — is that equally as problematic (or more problematic) than ingesting vegetable oils in food because we absorb it into our skin? Canola and sunflower oils are in most lotions, shampoos/conditioners, and many of the “natural” soaps.

    Ditto with preservatives like sodium benzoate, which I just noticed is an ingredient in healthy/natural seeming shampoo/conditioner brand I bought at Whole Foods. It’s in most of them. And it seems like they contain MSG too, though I’m not sure why.

    How much should we worry about the same things we avoid in our food when we are shopping for skin products? Is shampoo less concerning b/c only in contact with your scalp for a short period of time vs. lotion which is applied and left to absorb? Does the above book get into non-food products?


  4. Bought this book based on your recommendation and my wife and I LOVE it! I immediately dove in once I opened the box it came in and my god, the stuff I learned just in the first 30-40 pages! It’s very detailed without being boring. The pages and binding are top quality which is just right for a book that is meant to be toted around the grocery store. Thanks for suggesting this book. Yours are very good too, by the way 🙂

  5. The Wilderness Family Naturals Organic Mayonnaise is quite sweet (from evaporated cane juice). To me it tastes more like Miracle Whip than Mayonnaise.

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